Your complete no-nonsense guide to growing your trades business online. Skip the fluff - let's get straight to what works.
Your Google Business Profile (GBP) is your most powerful free marketing tool. 84% of customers trust online reviews as much as personal recommendations. Set up your profile today with accurate business hours, service areas, and high-quality images of your work.
Learn how we can optimize your Google Business ProfileLocal Service Ads (LSAs) put you at the top of Google searches, and you only pay when potential customers contact you. These ads show your verified business status, giving instant credibility to potential customers.
Focus on platforms where your customers actually spend time. For trades, that's Facebook and Instagram. Quality beats quantity - post one excellent piece of content weekly rather than daily fluff.
Get listed on key directories like Checkatrade, Rated People, and Yell.
Create service pages for each area you cover to boost local relevance.
Partner with local businesses and suppliers for valuable backlinks.
Your website needs to convert visitors into leads. Strip away everything that doesn't serve this purpose.
Monitor and manage your online reputation across all platforms. One negative review handled well shows more professionalism than a hundred perfect ones.
Build an email list of past customers. Send quarterly maintenance reminders and special offers for repeat business. Keep it relevant and valuable.
Segment your email list based on past services. This allows you to send targeted, relevant content that's more likely to convert.
Remember: The best marketing strategy is outstanding service. Word of mouth remains powerful - digital marketing amplifies it.